The Problem
Picture the ubiquitous, mundane mid-rise beach condo. That’s just what decorator Phoebe Howard, the tastemaker behind Mrs.
Howard and Max & Company (in Jacksonville, Atlanta, and Charlotte), encountered when she took on this Ponte Vedra Beach, Florida,
project.
The directives? Brown, yes; wicker, no. “That was hard,” Phoebe says, “because you naturally go to wicker and blue and white
for a beach house.” But because Phoebe eschews clichés, she was up to the challenge.
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