Tim Clarke: The Beach Boy
He wrote the book on contemporary seaside style—literally—with his 2012 tome, Coastal Modern: Sophisticated Homes Inspired by the Ocean, which cemented the Santa Monica, California-based designer's reputation as the definitive beach decorator. An endless stretch
of sand, unobstructed views of the sea, or rocky coastlines all inspire his brand of laid-back luxury.
"I live it," Clarke says of his beach aesthetic. "I've been described as a beach house decorator, but not all beaches are created equal," he says of his ability to infuse a sense of place in homes from Southern California to Seattle. "They're all different, and the houses have to be different."
To that end, he stocks his Tower 20 shop (a block from the Santa Monica shore) with an eclectic collection of beachy finds, including his own custom furniture. "There's this feeling that's created about the way you live at the beach, and it doesn't have anything to do with shells or anchors or red, white, and blue. It's more about easiness and casualness." —Brooke Showell