We checked in first at the popular, decades-old Zamas
, located on a sliver of land between the road (Tulum's hotel zone has only one) and the sea, where the "front desk" is composed of a small table and two cane chairs wedged between the bar and the open-air restaurant, ¡Qué Fresco! Those exclamation points succinctly sum up the spirit of the hotel, which has a modus operandi of casual, kick-your-shoes-off hospitality served up with hefty splashes of primary colors and seaside-kitschy decorating.
Some things are serious, though, like the hotel's commitment to responsible environmental practices: plastic and glass recycling, free refills for guest's water bottles, and reliance on solar and wind power.
Left: Relaxing in an oceanfront hammock at Hotel Zamas.