The fields, which now include a variety of flowers, continued to gain -popularity over the years. But in 1993, due to rising
costs, the Frazee family had no choice but to terminate their lease on the seaside hill.
Carlsbad’s residents didn’t want to see their beloved attraction disappear. After fervent requests, the Coastal Conservancy granted the city $1 million to subsidize the fields. Today, in partnership with the Paul Ecke Ranch, the fields produce up to 8 million bulbs annually, which are distributed all over the world.