Laguna Beach, California
Dana Marron and Laura Hart quit their day jobs at mega-brands Roxy and Hurley to open this shop just one block from the ocean. Their goal: to stock clothes you'd want to wear every single day, by such designers as Isabel Marant, Frank & Eileen, Rag & Bone, and Beth Orduña. Their specialty: pieces that serve multiple purposes, such as the perfect striped shirt that doubles as a cover-up and never needs ironing.
210 Beach St. (Lumberyard Plaza Shopping Center)
Laguna Beach, CA 92651