Tulum has always been the haunt of travelers whose idea of bliss is bunking down in a hammock, strumming guitars on the beach,
and performing seaside sun salutations. It's still all that, but there has been a welcome addition to the scene. Along with
the cheap and cheerful cabanas and rustic palapas strung along the oceanfront, there is now a handful of resorts and restaurants
catering to a more upscale, luxury-addicted clientele.
There are the rustic hotels, with their simple, bare-bones decor and enthusiastic commitment to environmental causes, and the glamorous resort-style numbers, each with their own special allure. On our most recent visit, we decided to dip our toes in both ends of the pool, starting the week at a no-frills spot called Hotel Zamas, and then spending the next few days at the hyper-stylish Be Tulum.
Left: A hand-painted sign, a Tulum hallmark.