No need to travel for these seriously good scoops
Starting next month, fans of their technicolor Instagram posts and ethereal pop-up experiences can buy Museum of Ice Cream's popular signature flavors without having to fly to New York City.
The interactive brand, founded by a Laguna Beach native, will launch seven flavors of ice cream pints at 1,800 Target stores across the country July 8. Flavors include Pinata ("vanilla ice cream with iced animal cookies, frosted cupcake bites, fizzy cotton candies and rainbow sprinkle") and Sprinkle Pool, MOIC's two signature flavors, as well as original additions, Vanillionaire, Chocolate Crush, Cherrylicious, Churro Churro, and Nana Bread.
Each pint will cost $4.99.
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The national Target collaboration comes as MOIC returns to New York City, the home base for its first-ever pop-up in 2016. Since then, it has had stays in Miami, Los Angeles, and San Francisco.
For its return to NYC this summer, the brand partnered with Target and launched The Pint Shop, a one-of-a-kind ice cream parlor experience where guests are invited to taste the unique ice creams, pitch their dream flavors, and even see how ice cream is made during interactive workshops.
Raised in sunny California, MaryEllis Bunn and her business partner Manish Lora of Light Box envisioned MOIC as an engaging, joyful destination where people could explore, feel great, and, of course, flood their Instagram stories with colorful envy-inducing photos.
“Ice cream sees no barriers—it is a transportive and universal symbol of community and connectivity through its shared language of positivity," Bunn says.