Trend Alert! 2020 Has a New Color of the Year—And It’s Practically Made for Beach Homes
We’re planning on splashing this new hue, well…everywhere.
And judging by the first-announced ‘It’ hue for 2020 by paint giant PPG, we’re, happily, not in for a major (sea) change. The brand’s super-advanced preview cited a rich shade of beachy blue as the hue to watch out for in the coming months. Dubbed “Chinese Porcelain,” the color is “a blend of cobalt and moody ink blue that imparts calmness and restful sleep while also offering the spirit of hopefulness,” says PPG.
Our need for serenity in an increasingly hectic and technology-driven world has been a theme that’s inspired color forecasters for years. In 2017, Pantone selected the nature-based Greenery as its top shade because it “symbolizes the reconnection we seek with nature, one another, and a larger purpose.” (Energetic Living Coral, meanwhile, was inspired by our desire for connection, screen-free socialization, and our “innate need for optimism.”)
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Blues—thanks to their association with the sea and sky—are naturals in delivering feel-good vibes to a home, and consumers are often drawn to them for that reason. In 2020, PPG predicts an even greater shift toward the mood-boosting hue, citing a cultural movement to simplicity and escapism from technology as the reason. Plus, as consumers lean further away from neutrals, blue is a natural transition into brighter, bolder pops of color. “Consumers are tiring of stark grays and are looking to infuse colors that delight the senses,” says Dee Schlotter, senior color manager for PPG. “Blue is the easiest possible entry point from the world of neutrals to the world of color.”
Chinese Porcelain, with its notes of bright cobalt and subdued navy, works well as both a bold backdrop for eye-catching color pops and crisp whites and as a team player in a palette of additional blue hues.