We spy some perfect beach house palettes among this 36-color trend report from Sherwin Williams.

By Marisa Spyker
July 17, 2017
Courtesy of Sherwin Williams

The perfect paint color can transform everything from rooms to moods to the selling price of your home. But figuring out which hue to choose from a seemingly infinite number can be daunting.

That’s where color forecasters come in. Employed by many fashion and home brands, forecasters travel the world in search of emerging trends in design, culture and nature. 

Sherwin Williams’ 2018 Colormix Color Forecast recently identified 36 of the year’s top colors, inspired by the ways people are connecting and disconnecting, roaming and recharging globally.

Courtesy of Sherwin Williams

“Like blue meeting yellow to make green, every color in the Color Forecast is a collision of influences with every palette, bringing a new chance at community,” said Sue Wadden, director of color marketing for Sherwin Williams. “The connection to experiences, thoughts or moments in time is an important facet to life which deeply influenced the color trends that are primed to take hold next year.”

Here are the top 3 palettes in the Colormix Color Forecast:

1. Sincerity

Courtesy of Sherwin WIlliams

KonMari is alive and well with this palette, shown above, a fresh take on minimalism that suggests that “silence is no longer empty, but instead is rich and rare with possibility,” said Wadden.

Soft sandy hues and muted grays hint at the peacefulness of a cloudy day at the shore, while hazy pinks and greens are meant to reference healthy living. “Sincerity is about mindful living and creating an environment to disconnect and recharge,” said Wadden. See all the Sincerity colors here.

2. Affinity

Courtesy of Sherwin Williams 

Countering the zen-inducing hues of sincerity, the affinity palette is reflective of the world’s love of traveling, experiencing new cultures and connecting with new people.

“We’re remapping our sense of community,” said Wadden. “Home and car sharing, as well as e-learning, have created a culture of everyday nomadism and the wanderlust-obsessed.”

Inspired by colors found in indigenous patterns and artisan crafts from around the world, the palette is filled with energizing hues of rich indigo, animated fuchsia and

deep ocean blues, with hints of grounding tans and browns mixed in. See all the Affinity colors here.

3. Connectivity

Courtesy of Sherwin Williams

In the era of the screen-obsessed, shades that mirror the vitality and innovation of the tech culture are increasingly craved.

The high-def hues of this palette, inspired in part by the experience of virtual reality, include watery blues, deep purples and warm yellows. Pair these with muted neutrals, such as soft grays and whites, for a modern punch of color that doesn’t overwhelm. See the Connectivity colors here.

All images courtesy of Sherwin Williams