Courtesy of The Brazilian Court Hotel

If you love Lilly’s iconic shift dresses, listen up.

By Marisa Spyker

If there’s a standard uniform that pairs perfectly with scenes of palm trees and turquoise seas, it’s a Lilly Pulitzer shift dress. The iconic ensemble, with its trademark tropical palette and boisterous prints, has been en vogue since the Palm Beach-bred brand launched in the late ‘50s.

Now, as the brand approaches its 60th anniversary, they’re inviting fans to dream up their own Lilly-inspired patterned shift dresses. The treat is just one of many in honor of the celebration, which will take place at a brand new flagship Palm Beach store November 10. As part of the creative opportunity, customers will be able to consult with a resident print artist to create their custom dresses.

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As exciting as it is to play designer for the day, true brand devotees will want to make a weekend out of it. In conjunction with the launch, the Brazilian Court Hotel has created the ultimate escape for Lilly fans. The “For the Love of Lilly” package (rates start at $1,200) includes three nights at the luxe resort; a welcome package including a Lilly tote, agenda, and $50 gift card; and use of a hot pink Lilly bike for the duration of the stay. The custom shift dress and champagne shopping appointment at the new flagship store are additional perks of the package.

Courtesy of The Brazilian Court Hotel

And, when guests are all shopped out, they can don their new frocks to their choice of excursions at the Palm Beach Zoo & Conservation Society or the Loggerhead Marinelife Center (admission to one is included).

Consider this your indulgent excuse to book a late-fall trip to the Sunshine State—and score a new beachy wardrobe—ASAP.

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