For their latest project, the sisters behind style and travel brand Palm Beach Lately took a dated 400-square-foot condo and transformed it into the Florida escape of your dreams.

By Marisa Spyker
©Brantley Photography 2018

As Palm Beach natives, sisters Beth Ashchenbach and Danielle Norcross grew up surrounded by palm trees and sunshine, picture-perfect beaches and lots of pink. It’s that kind of dreamy upbringing that inspires their sense of breezy style today, showcased in their lifestyle blog-turned-brand Palm Beach Lately.

Between travel guides for their beloved resort city and a curated shop featuring their favorite Florida-inspired finds, Palm Beach Lately is a one-stop-shop for full-on vacation inspiration. And if you want to insert yourself into their idyllic little slice of paradise, now is your chance.

©Brantley Photography 2018
©Brantley Photography 2018

Meet the Pineapple Pad, a brand-new Palm Beach vacation rental designed by Aschenbach and Norcross to reflect their signature seaside-inspired style. Created in partnership with luxury lifestyle management firm The Enjoy Company, the pint-sized escape (it’s only 400 square feet!) is decked out with rattan, palm leaves, pink shades, and—yes—pineapples. “We wanted it to be a beautiful blend of old-meets-new Palm Beach and for guests to really feel like local Palm Beachers during their stay,” Ashchenbach and Norcross say.

shea christine photography

But while the Pineapple Pad exudes beachy style now, it wasn’t so long ago that it was a dark and dated hideaway with mustard yellow walls. (See the before photos here.) To get the tiny rental vacation-ready, the sisters worked with local contractors to install wood floors and shiplap walls. In the kitchen, open shelving holds a collection of rattan glassware above custom cabinetry painted a pale blush pink (Middleton Pink by Farrow & Ball). The blush pink hue is carried over into the living room with a tailored, tufted sofa and complimented with a collection of rattan furniture and accessories and tropical foliage.  

Related: Plan the Perfect Weekend in Palm Beach:

But, like any good vacation rental, the real magic here lies in the details that make it feel quintessentially Palm Beach. Throughout the Pineapple Pad, nods to its beachy locale are everywhere, from an illustrated map hanging in the kitchen to the seashell and bamboo accents and the pink-striped awning that hangs over the bar. And pineapples, naturally, are aplenty, including as an accent on the living room chandelier, as a front door knocker, and as the bathroom wallpaper motif.

Want to book a stay in this Palm Beachy getaway? Rates for the Pineapple Pad start at $318 per night and can be booked through VRBO. See more photos of the adorable rental below:

©Brantley Photography 2018
©Brantley Photography 2018
©Brantley Photography 2018
©Brantley Photography 2018
shea christine photography
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